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We are an artist-discovery platform, created by A&R executive Mike Goldfarb, travelling to select cities to empower an emerging generation of independent music creators through a series of live events and digital experiences.
We like to think of ourselves as musical matchmakers, connecting artists, influencers and passionate fans in one interactive space. 
After having operated exclusively in Canada for nearly a decade, we’re excited to finally expand our winning concept south of the border, providing world class opportunities to an even broader reach of singers, rappers, musicians and bands – ages 13 – 21.

Apply today for your chance to gain:

✰ Professional development & mentorship
✰ Live performance experience
✰ Music industry connections & insight
✰ Major visibility, both live and online
&&& other career-launching opportunities!

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Record a video that best showcases your talents and upload it to YouTube. Simple. Then, complete the online registration form and submit it along with your audition clip before the required deadline!

The Top 21 submissions will work with a team of industry coaches and undergo a series of challenging exercises to help prepare you in key areas such as vocals, stage presence & style!

The day you’ve been waiting for has finally arrived. All 21 finalists will take the stage to perform in front of a live studio audience. Cameras will be rolling, so be original. Take risks &&& do whatever it takes to stand out!

Footage of each performance will be uploaded to our online gallery where fans can digitally clap for their favourite videos. Acts with the highest engagement will be considered for a variety of career-launching opportunities!


*See FAQ section below for more details.

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A brand new app is currently being developed that will featuring exciting bonus footage to recap the artist experience, documenting the journey of our finalists through exclusive interviews, behind-the-scenes moments &&& more!






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